The business landscape is changing speedily. Given that there are as many home businesses as office-based businesses, it’s now more competitive to establish your brand than ever before. So, if you are looking to build your home business, you have to be aware of the existing competition, and this means stepping up your marketing campaign.
The power of marketing home businesses is in digital channels. Once you understand this, it becomes easy to identify the right audience and reach out to them more conveniently and practically. You need to look at the internet to see what tools you can use to exploit the existing audience. You also need to identify techniques and tactics that can turn your ordinary visitors into prospective customers.
Here are five channels to get you started:
Most online purchases happen following searches on search engines, and this brings us to an essential marketing approach that we call Search Engine Optimization (SEO). So what exactly is SEO and how can you use it to build your home business?
SEO refers to the act of improving website traffic and visibility online. It involves techniques like keyword search, blog posting, infographics, link building, and on/ off-page optimization. Generally, SEO helps your web pages to rank higher on search engines, and this allows customers to find your business quickly.
Even in competitive industries like insurance, companies like Over50LifeInsurance were able to use SEO to bootstrap their growth.
Did you know that you can improve your ROI (return on investment) by up to 4,300% through email marketing? What do you do with the customers who leave their emails behind after visiting your site? What about those who email you to enquire about your product or service?
It would help if you used this opportunity to write them back. However, you have to make your emails appear interactive and persuasive. They should convince the reader that your home business can offer them specific solutions to the problems they are facing.
Email marketing also allows you to inform your subscribers about existing and new deals. You can even attach discounts and other forms of coupons to encourage them to visit your site or give you a call to make an order. Also, note that email marketing allows you to establish loyalty with your customers by always staying in touch.
We cannot talk about digital marketing without mentioning social media. Social platforms like Facebook and Twitter are not just tools for social networking but also powerful marketing channels. We also have avenues like LinkedIn, Pinterest, and Google+ that have a professional presence.
You can leverage the power of social media to create awareness of your home business beyond your local area. With social media marketing, you can reach out to any potential customer in the world. You have to build a big following and convince them that your home business can solve their problem.
It doesn’t surprise that 73% of marketers are increasing their content marketing approaches. Content marketing is the focal point of digital marketing, and so you have to invest in it if you run a website or a blog. You have to consider site visitors who regularly visit your site for visual and readable content.
In this case, you have to post videos, photographs, and blog posts that your target audience will like. The content has to be fresh and engaging. That’s a sure way of generating inbound traffic that leads to massive conversions and sales.
Locally, Google My Business (GMB) is the best thing that can happen to your home business today. The tool allows you to list your business for easy finding by local customers. Your target audience can search for a product or service that you offer and find your company as one of the closest and most relevant to them due to GMB.
What’s more, it combines all your Google credentials such as Google+ profile, Google reviews, Google insights, and many others in a central place. Overall, GMB listing gives your home business visibility and believability online.
Building a home business is generally tricky. However, you can do it by following the right channels. Without stressing over the subject, you should consider implementing the top ideas. They suit the modern home business.