• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Sonic Boom

  • Home
  • About
  • Travel
  • Music
  • Business
  • Lifestyle
  • Health
  • Home & Garden
  • Finance
  • News
  • Blog
  • Contact

July 20, 2020 by Eddy

How to Use Instagram as a Marketing Tool

Since debuting in 2010, Instagram has grown to one billion active monthly users. With almost everyone spending time on the social platform, it’s no wonder more brands have established a presence on Instagram. When it comes to using Instagram as a marketing tool, there are several different ways to increase your brand awareness.

Switch to a business profile.

Switch your existing Instagram profile to a business profile. A business profile allows followers to use an interactive contact button to message you from Instagram. You also get to create and publish Instagram ads sans Facebook’s advertising tools. A business profile also comes with Insights, an analytics tool that shows you statistics on how effective your posts are. Use your business name on your profile so readers will recognize it, and choose an easy to search username that will allow readers to engage with your brand.

img

Take advantage of free Instagram tools.

Of all the free Instagram tools that come with a business profile, Insights is priceless. The free analytics tool lets you see a breakdown of your followers by demographics, such as age, gender, location, and hourly activity. You can even find out how many impressions your top posts earned in a specific time period and see which posts were popular. Understanding how your followers interact with your content and, subsequently, your brand will teach you where to adjust content to increase engagement.

img

Be a tease with new products.

Instagram is a great platform to advertise products, but you have to find a balance between pushy and suggestive. Well-done product teaser posts feel natural and are short, sweet, and to the point. Followers are more likely to buy your product if they don’t feel pressured. Even if followers don’t make a purchase, they at least took the time to engage with your post.

Knowing how to utilize SEO is essential to creating suggestive posts that engage followers and convert them into paying customers. SERPtheory is a community of SEO experts, content marketers, webmasters, and SEO professionals ready to teach brands how to optimize their digital marketing strategy. Brands can discover SERPtheory’s SEO education platform at www.serptheory.com and learn the essentials of content strategy, SEO insights, search engine theory, and next-level practices.

Utilize Instagram Stories.

Using Instagram Stories is a smart way to generate leads. These slideshow-style posts last for 24 hours, but they can be saved to your phone or computer to be recycled later. Every time followers view your Story, it is displayed at the top of their daily timelines.

Instagram Stories are a fun way to share behind-the-scenes insider posts with followers and experiment with different content formats. Because Stories are only live for 24 hours, they provide a chance to post content that veers from your brand’s usual aesthetic. See how well certain photos, short videos, live videos, or Boomerangs perform with followers, and tag the accounts of other brands or influencers you are collaborating with.

Post just enough at the right time.

Followers don’t enjoy over-posting and having their newsfeed blown up with the same brand, but you do want to post consistently so that you regularly appear in followers’ newsfeeds. Post during peak days and times when your followers are active on Instagram, and don’t worry if your specific audience happens to be more active during Instagram’s general non-peak hours.

Create an editorial calendar or use a post scheduling tool to manage your Instagram presence and streamline your content management. Figure out what type of posts you want, plan out captions, hashtags, and posting times with an editorial calendar.

Create a consistent brand aesthetic that reflects the personality, values, and definition of your brand. Tailor your content to match your brand aesthetic. Everything from the color palette in photos to compelling storytelling in captions and images that reflect brand narrative can make you more relatable to followers.

There are several great features in Instagram that make it an effective marketing tool—all you have to do is learn how to use them.

img

Filed Under: Blog

Primary Sidebar

About Us

Hi Everyone. My name is Eddy and I'm a 28 year old American guy. I live outside the box and do things on my own terms. I quit my job a few years ago to pursue my writing passion, so here I am sharing this blog with you!

Connect with us

  • Facebook
  • Instagram
  • Twitter

Newsletter

Future Post

Five Important Reasons One Shouldn’t Delay Foundation Repairs 

Imagine a homeowner unwinding after a busy day and suddenly noticing a crack in the wall. He thinks it is a minor issue, but this could be a significant foundation problem. Most homeowners try to cut costs and think of dealing with such issues any other day, but foundation issues are not something one should […]

What is the Role of Predictive Analytics tools in Data Science?

Predictive analytics software uses historical data to predict future outcomes. These tools can be used for various purposes, including identifying potential risks and opportunities, detecting patterns and trends, and making data-driven decisions. The advanced tools use algorithms to automatically learn from and improve on data without being explicitly programmed. Predictive analytic tools can go beyond […]

The Benefits of Business-specific Credit Cards from a Credit Union

Getting a business-specific credit card is an important step for any small business owner. Business credit cards offer various benefits for those looking to manage their business expenses. But what about the benefits of business-specific credit cards a credit union offers? With lower interest rates, fewer fees, and more flexible terms, getting a business expense […]

CNC Router Signs: Tips for Making Perfect CNC Signs From Scratch 

CNC router machines have several uses. From modern-day sculpting to engraving and wood carving, there are no limitations to what a router can do for you in professional and personal ways. Engraving wood signs is a time-honored tradition that has been here for many years. From welcome signs in homes or businesses to door markers, […]

Unbeatable advantages of elopement

More and more couples tend to choose elopement with a smaller budget and an intimate ceremony. Running away from everyone and having an amazing day just for the two of you is so romantic. Let’s see what other advantages can be found during the elopement preparation. Saved money Traditional wedding costs a lot. Its budget […]

Basic Necessities For Your Pets

The same way as us humans, they also need proper care and the right amount of necessities for them to live well and healthily. The moment we’ve come to take them into our homes, we must consider all the responsibilities that we’ve come to partake in as their parents. Taking care of pets is high […]

3 Tips for Choosing Car Insurance

Having a car means you have a lot of responsibilities, one of which is to get the right car insurance. Otherwise, you could be left paying out of pocket for expensive damages should something unfortunate occur. But choosing the right one can sometimes be a tricky task, as there are so many different policies available […]

Calistoga: Oasis Of Sacred Springs

Do you want to soak, steam, and rest in a relaxing hot spring where you can enjoy it at the same time? I got you covered! Calistoga is well-known for its hot springs, sparkling mineral pools, and mud baths. If you want to relax here and have no place to stay, check out Calistoga vacation […]

Footer

About Us

Hi Everyone. My name is Eddy and I'm a 28 year old American guy. I live outside the box and do things on my own terms. I quit my job a few years ago to pursue my writing passion, so here I am sharing this blog with you!

Latest Post

  • Five Important Reasons One Shouldn’t Delay Foundation Repairs 
  • What is the Role of Predictive Analytics tools in Data Science?
  • The Benefits of Business-specific Credit Cards from a Credit Union
  • CNC Router Signs: Tips for Making Perfect CNC Signs From Scratch 
  • Unbeatable advantages of elopement

Connect With Us

  • Facebook
  • Instagram
  • Twitter

Copyright © 2023 · Executive Pro on Genesis Framework · WordPress · Log in