The Sonic Boom

Business

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SEO Tips for Lawyers

Although purchasing Facebook and Google ads can drive some clients to your website, the most effective way to consistently route clients to your space is by working on your SEO. Check out the following tips to give your SEO strategy a boost.

Be More Descriptive

You want potential clients near you to be able to find you, so when it comes to keywords, it is important to be more descriptive and list the city in which you practice law. For instance, if you’re practicing family law don’t just use the key words family law attorney, be more descriptive about where you are, with terms such as “family law attorney in Bethlehem, PA.” This way, your clients are more likely to find your landing page during their “near me” searches. This also applies to your Google My Business Category.

Utilize Landing Pages

Your landing page is important for your image as well as your ranking. If you’re located or work out of more than one city, you should consider creating landing pages for each office. These pages will ensure that clients are bringing up your landing page in their search results for “near me” searches.

Check Your Rank

Use an SEO ranking tool to check your SEO ranking. Using these tools can help you see where you need to adjust your content in order for your site to rank higher in Google. Your ranking is important as it is a tell on where your website will show up in a web search.

Join Aggregator Sites and Societies

If you want to improve your web presence list your company or yourself on Aggregator sites like Avvo or Justia. Many sites offer free listings and it is easier to be listed on their sites than it is to compete with their ranking. It is important for your clients to be able to trust in your abilities as a lawyer. Having a bigger web presence helps instill faith in your abilities and showmanship to your clients.

Track Reviews

These days, credibility is based mainly on reviews. It is important to get your current clients to review your work online for potential clients to see. Likewise, negative reviews can bring down your credibility. Unfortunately, it is easier to get a negative review from an unhappy customer than a positive review from a pleased customer. Ensure that you’re always doing your best to get your clients the best possible outcome for their case. If they have a great experience, encourage them (without being overbearing) to write about it.

Implement Link Building

If you’re looking to ramp up your ranks in the Search Engine Result Pages (SERP) the best way to go about doing this is by link building. Link building is when you have content that is so powerful that other sites will want to join in and add their links. Link building is important for Google ranking and can showcase your talents in the content as well as boost your company’s morale.

Busy attorneys don’t always have the time to write high high-quality content or blog posts for their site but there are a lot of companies that specialize in attorney SEO that can help with content creation. If you are working on your content yourself, be sure to incorporate specific keywords that will allow clients to find you in near me searches.

If you work out of more than one city, be sure to have a landing page for each city so that you can obtain new clients for all of your offices. Positive reviews are the key to obtaining new clients. Your clients need to know that you’re here for them and your attorney-client relationship values are strong.

You may have years of experience, but this doesn’t amount to new clients on the online front. Be sure to optimize your SEO and you’ll be rolling in and retaining clientele in no time!

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Creative Ways to Increase Your Salon’s Foot Traffic

Embarking to own your own business is never a casual process. This is especially true for salon business owners, for whom the rules of the game are constantly changing. Gone are the days of simply building your business through word of mouth or print ads. Today, customers find their stylists through mobile apps, virtual review websites, and coupon services.

Now more than ever, stylists and salon owners must find ways to set themselves apart from their competitors. While it can be easy to get caught up in individual appointments and specific problematic clients, it’s vital to take a step back and take a look at the wider picture. Apart from offering expert services, you can increase your salon’s foot traffic by making changes to the following aspects of your business!

Your Salon’s Design

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Changing your salon’s overall design may, on first blush, feel like an unwarranted expense. However, in the age of Instagram and other social media apps, the best way to get your hair salon noticed is to make your space so Instagram worthy that your clients will want to take a photo of your beauty salon every time they visit. This simple act has the potential to increase your online presence tenfold.

The first step to changing up your salon’s design is to consider what you want your space to say about your company’s brand. How can you set your barbershop or beauty salon apart from standard mall salons? Consider the salon Ramirez Tran. There’s a reason they have such a rabid following of fans. It’s not just that they create stunning results, they also have one of a kind salon equipment. From their product shelves to their salon chairs and stations, every detail is a reflection of their unique brand and style. Clients can view the salon on their website and just by sliding through a few photos of their space, they know that by booking an appointment with Ramirez Tran, they’ll be receiving a one of a kind, luxury experience.

Whether you specialize in lived-in color or barber services, finding the perfect salon equipment is key to telegraphing to your clients the kind of experience they can, and should, expect.

Product Range

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A powerful way to build your clientele is to settle on a series of products unique to your salon. If every beauty salon in your neighborhood is carrying Oribe or R+Co, maybe it’s time to branch out. Consider what articles your informed clients may be reading. Where are they looking to find this year’s best shampoo?

Whether your clients are interested in luxury products or they want vegan shampoo, make sure you’re providing them with those kinds of products. Remember, you want to be your clients’ main source for stylist and cleansing products so make sure you have what they want. You may also consider making the retail location in your shop more easily shoppable.

Arrange your products in order of use and purpose. It doesn’t make sense for the hair masks to be near the hairsprays. Train your clients to think of using hair care products the same way they use their skincare: by layering. The most subtle way to do that is through your visual merchandising.

Marketing

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This last suggestion is seemingly obvious: develop a digital marketing strategy. As we discussed at the beginning of this article, you’re most likely to build your new clientele by finding them through their smartphones, tablets, and the occasional mobile ad. Save all of your marketing dollars for online and digital marketing.

So how do you build a successful marketing campaign? Target your ideal clients by geographic area with a geofence campaign. Mobile geofencing marketing uses geofencing to create a virtual net around a specific area in the real world. Once this virtual perimeter has been set, you can advertise to your target audience within that search radius.

Smartphone users tend to search for services on their phones using the search term “near me,” allowing their phones to utilize their location services. Just as these potential clients benefit from their phone’s proximity search tools, so can you! Additionally, anytime a potential client enables GPS, uses Wi-Fi, or turns on a Bluetooth beacon, they’ll be discoverable to your geofence campaign. Geofencing insures that any mobile advertising dollars you spend don’t go to waste.

After all, effective advertising is all about targeting the right demographics at the right time. Once you’ve solidified your geofence marketing plan, make sure that your ad features a relevant message and offers a promotion or special offer. Most importantly, make sure it showcases some of your best work.

When considering how you want to increase your business’s foot traffic, keep these three suggestions in mind. You want to create a space that is inviting to your clients. You should offer unique products that are as effective as they are enticing. Lastly, but most importantly, you want to make sure that your business is discoverable online.

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Why Choose LMS For Your Organisations? 10 Points To Consider Before Opting

About the Learning Management System:

The platform that can deliver, manage and track results of online courses is known as the Learning Management System. These programs are either hosted on local servers or hosted in the cloud. To choose a proper learning platform for your employees that deliver corporate learning and enables you to scale your training efforts is an overwhelming challenge.

The LMS should support your learning goals in every way possible. Places like Janison LMS, can have the valuable experience of implementing thousands of LMS and multiple options to evaluate the LMS.

Uses of LMS for eLearning:

  • It provides learning systems for different settings, including educational institutions and corporate organizations.
  • It offers multiple training opportunities for all kinds of users.
  • It works with diverse courses with apparent accessibility for users anytime, anywhere.
  • It provides valuable insights into training courses with a transparent tracking system for learning.
  • It generates instant reports to aid organizations in meeting their eLearning management goals.
  • It enables quick custom customization for individual learners cost-effectively.

10 points to consider before selecting an LMS for your Business:


1. Avoid unwanted features which aren’t useful for your business

When choosing an LMS system, check whether they are helpful for your organization or not. Because it is pointless to adopt a system that has features that you won’t use. It will unnecessarily be a waste of valuable time and resources, and even the unwanted elements in the system may confuse your learners.

2. The system should be able to integrate

To integrate LMS with other applications will increase the engagement and allow you to customize your LMS. It will enable your learners to log with the same set of credentials and make training effortless to access.

3. Must have the quality of customer support

Before choosing any LMS system, check whether their customer support has the best team to guide you properly as it will play an essential part in your decision making. Check their existing customers and also view their online reviews to get a better platform.

4. Must have a good quality of content

The LMS vendor must have good quality content, or else you may struggle to track your courses. The course content should be met with the latest environment, and one should relate to the resources.

 

5. Pricing should be reasonable as per the configuration

The LMS pricing models should be consistent as per their industry. Depending on your usage needs, the pricing model packages should be processed. Even for limit exceed, there should be factors to consider it.

6. Look out for additional costs

Before deciding on your LMS vendor, lookout for additional costs that may arise beyond the base model as it will impact your business radically. If the vendor is charging extra for the installation or cancellation, then your budget may rise. So, consider this and then go for your LMS selection process.

7. Emphasize on mobile support

Having an LMS system enabled on a mobile platform will drastically allow more learners to access their courses directly from their mobiles. So, check if your vendor can provide you with this facility.

8. Get the product roadmap

Get a clear idea about impending plans for development. If your chosen vendor has availability of an up-to-date roadmap and has all the resources to enhance their product in intervals, then you are sure to get expert support from their side.

9. Security matters

Security is one of the essential factors to consider when investing in an LMS as it has to deal with your organization’s reputation. So, do check and get confirmation from your vendor if there is constant monitoring in place. Check whether there is a Disaster Recovery Plan in place too.

10. Implementation Timeframe

Lastly, on this list, don’t forget to ask for the implementation timeframe from your vendor, as this will be the last thing that will matter to you. It would be best if you got an idea of how prepared they are to help you meet your essential learning milestones, and then you’ll be able to confidently make the right choice for your organization’s learning needs.

 

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Customized Products: 5 Best Ways To Reveal Your Brand

Customized products are the need for the future. A few years ago, customization was not popular and was pretty much limited to a few items. But today, when customer satisfaction has become the motto of the top organizations, this is the need of the hour. These products are uniquely designed with certain specifications to meet the customer’s satisfaction.

Why are they important?

Customized products attract a certain set of customers who want the product to be designed just the way they want the product. These products add value to both – the buyer and the company. It enhances the sales of the company, and if the product meets the credibility of the consumer, it increases the loyalty of the customer to the organization.

In 2014, Coca Cola launched its ‘Share a Coke’ campaign, which featured popular names and chatty dialogues. The plan was to launch customization on the good old coca-cola bottle. That campaign was a huge hit among the youth, and it eventually increased the sales of Coke.

One study suggests that 36% of customers would consider buying customized products and are willing to pay 20% more for customized products. More so than how you customize, it is where you get it customized. High quality is the key factor! Custom Gear Australia is one of the prominent leaders in this industry offering one of Australia’s largest ranges of high-quality custom merchandise. It is a huge hit among the youth.

How to promote the customized product in the market?

In such a competitive global market, you have to compete with different companies and should find a way to offer something exciting to your customers. Today, marketing has become a necessity for the survival of any ambitious brand. Here we look at some thoughts, which are helpful while promoting the brand’s customized products.

1) Build the anticipation about the product:-

Before the launch, there should be a hype among the customers. This can be done either by shooting a video about the product’s best qualities or by advertising through newspapers. This helps in gaining popularity and further builds anticipation. This is pretty much similar to the movie trailer, which is released prior to the movie to show what’s in store.

2) Target the specific audience:-

Every product has its different consumer base, and thus, it is essential to note the audience or customer, whose interest is in our best interests. Advertisements about the brand should reach the correct frame of the consumer base. It is vital to have viewers who can buy a customized product.

3) Associate a popular face to the product:-

Celebrities are commonly prominent faces who help in promoting a brand name. If we take a case of promoting sportswear, we should include a sports personality with whom customers could directly connect. In this way, the customer gets influenced, and it becomes easier to sell the item.

4) Social Media Advertising:-

Social media is an important part of any person’s day to day life. Social media helps get the word out and generates brand popularity. It gives exposure to the brand and links the brand directly to the consumer base. Social media influencers might be used to promote this.

5) Awareness about products through social drives:-

Social initiatives should be taken to increase the brand’s reach. Various companies promote social awareness drives to create a good buzz and positivity around the brand’s name. Social drives directly impact the mindset of people.

We live in a world where people want their products to be affordable and easily customized. With the increasing demand for personalized and customized products, this type of business will grow over the next years.

 

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Inbound vs. Outbound Call Centers: What’s the difference?

Are you a business looking to outsource your customer communication to one of the many call center services companies out there? Then you may have frequently come across these terms – inbound and outbound call center services. What are these terms? Which of these services can benefit your business?

To answer these questions, we have listed everything you need to know about the differences between inbound and outbound call center services.

INCOMING VS. OUTGOING

A company specializing in inbound call center services handles all incoming calls from prospects and customers to your business. On the other hand, outbound call center outsourcing involves taking charge of all outgoing calls from your business to prospects and customers.

While the difference is straightforward, the implications – not so much. The type of outsourced call center solutions you need depends on which aspect of your business you want to focus on. Is it the customer experience? Do you need to get more leads? Should you work on improving sales?

INBOUND CALL CENTER SERVICES

As mentioned earlier, inbound call center services involve handling incoming calls from customers and prospects. These services are primarily focused on customer experience – they help with customer queries, order placements, troubleshooting, helpline and more. The agents operating these services are trained to be polite, empathetic and in problem-solving mode. The technology they use includes options for call monitoring, call controls, ticketing integration and so on.

That said, they also help in sales through cross-selling and upselling in the course of their interaction with the customer.

OUTBOUND CALL CENTER SERVICES

These services involve making calls on behalf of the business to prospects and customers. These services are primarily focused on generating sales – this is done via cold calling, lead generation, customer satisfaction surveys and more. The agents handling these services are trained to be upbeat, persuasive and in selling mode. The technology they use involves dialers, CRM Integration, Outbound IVR and more.

Outbound call centers also help with appointment setting and following up on debt collections.

WHAT DOES MY BUSINESS NEED?

Inbound Call Center Services – Employ these services when your primary need is to enhance your brand reputation through exceptional customer experience, and subsequently boost sales.

Outbound Call Center Services – Employ these services when your primary need is to grow your brand/product/service awareness and build a more massive customer database.

Both Inbound & Outbound Call Center Services – Ideally, to get the best results, every brand needs a balance of both the solutions. Where outbound call center services allow people to recognize the brand, inbound call center services help make meaningful connections with it. Only by assigning targets to your brand goals, can you determine to what extent you will need each of these services.

TL; DR?

Inbound Call Center Services Outbound Call Center Services
Receive incoming calls from customers and prospects to the business Make outgoing calls on behalf of the business to customers and prospects
Streamlined for the purpose of improving customer experience Streamlined for the purpose of boosting sales
Trained agents handle customer queries, helpline, troubleshooting, etc. Trained agents make cold calls to convey product/service information, take surveys, etc.
Agents are problem-solvers Agents are salespersons
Agents are also trained in upselling and cross-selling Agents are also trained in debt collection, customer loyalty programs

MAKING THE RIGHT CALL

At the end of the day, when choosing a call center company for outsourcing these services, you need to ask the following questions:

  1. Can I tailor these services to meet my business needs?
  2. How can I combine both the sets of services to arrive at a cost-effective solution?
  3. What kind of technology setup is being offered to maximize results?
  4. How much of product/service training needs to be given to the agents?
  5. What metrics will be utilized to measure the outcomes?

To get call center outsourcing services that satisfactorily answer all the above queries, reach out to Expert Callers. At Expert Callers, we treat every phone call as an opportunity to engage with the customers in a way that inspires them to connect with your brand. By utilizing the best of technology, people and processes, we make your inbound and outbound call center process more responsive and customer-centric. From generating leads and setting appointments to resolving issues and placing orders, we employ every strategy at our disposal to strengthen your brand reputation and generate quantifiable success.

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5 Different Digital Channels to Build a Home Business

The business landscape is changing speedily. Given that there are as many home businesses as office-based businesses, it’s now more competitive to establish your brand than ever before. So, if you are looking to build your home business, you have to be aware of the existing competition, and this means stepping up your marketing campaign.

The power of marketing home businesses is in digital channels. Once you understand this, it becomes easy to identify the right audience and reach out to them more conveniently and practically. You need to look at the internet to see what tools you can use to exploit the existing audience. You also need to identify techniques and tactics that can turn your ordinary visitors into prospective customers.

Here are five channels to get you started:

1. Search Engine Optimization

Most online purchases happen following searches on search engines, and this brings us to an essential marketing approach that we call Search Engine Optimization (SEO). So what exactly is SEO and how can you use it to build your home business?

SEO refers to the act of improving website traffic and visibility online. It involves techniques like keyword search, blog posting, infographics, link building, and on/ off-page optimization. Generally, SEO helps your web pages to rank higher on search engines, and this allows customers to find your business quickly.

Even in competitive industries like insurance, companies like Over50LifeInsurance were able to use SEO to bootstrap their growth.

2. Email Marketing

Did you know that you can improve your ROI (return on investment) by up to 4,300% through email marketing? What do you do with the customers who leave their emails behind after visiting your site? What about those who email you to enquire about your product or service?

It would help if you used this opportunity to write them back. However, you have to make your emails appear interactive and persuasive. They should convince the reader that your home business can offer them specific solutions to the problems they are facing.

Email marketing also allows you to inform your subscribers about existing and new deals. You can even attach discounts and other forms of coupons to encourage them to visit your site or give you a call to make an order. Also, note that email marketing allows you to establish loyalty with your customers by always staying in touch.

3. Social Media Marketing

We cannot talk about digital marketing without mentioning social media. Social platforms like Facebook and Twitter are not just tools for social networking but also powerful marketing channels. We also have avenues like LinkedIn, Pinterest, and Google+ that have a professional presence.

You can leverage the power of social media to create awareness of your home business beyond your local area. With social media marketing, you can reach out to any potential customer in the world. You have to build a big following and convince them that your home business can solve their problem.

4. Content Marketing

It doesn’t surprise that 73% of marketers are increasing their content marketing approaches. Content marketing is the focal point of digital marketing, and so you have to invest in it if you run a website or a blog. You have to consider site visitors who regularly visit your site for visual and readable content.

In this case, you have to post videos, photographs, and blog posts that your target audience will like. The content has to be fresh and engaging. That’s a sure way of generating inbound traffic that leads to massive conversions and sales.

5. Google My Business

Locally, Google My Business (GMB) is the best thing that can happen to your home business today. The tool allows you to list your business for easy finding by local customers. Your target audience can search for a product or service that you offer and find your company as one of the closest and most relevant to them due to GMB.

What’s more, it combines all your Google credentials such as Google+ profile, Google reviews, Google insights, and many others in a central place. Overall, GMB listing gives your home business visibility and believability online.

Conclusion

Building a home business is generally tricky. However, you can do it by following the right channels. Without stressing over the subject, you should consider implementing the top ideas. They suit the modern home business.