Business

Despite the extra attention which is now being given to cybersecurity there is still a huge number of business owners who don’t quite understand what the damage which a cyber attack could really be and how it could affect their company. This is one of the biggest threats which is facing businesses at the moment yet there are still so many who believe that increasing security looks like adding new cameras and more guards. To help us understand a little more about the clear dangers which a cyberattack can have on your business, we must first realize just what could happen in the event of a system breach from a cyber criminal. To help us with that, we spoke to industry expert Bharat Bhise HNA, who knows only too well what these risks are.

Personal Details

Very often we see hackers who are looking to break into systems in order to obtain personal details. These can be details of the clients who you look after or your own staff. In many cases they will do this in order to sell the information on, to people who will then use such details to commit identity fraud. In many criminal cases where people have traveled to other countries or passed through certain systems, they have done so using fake names and passports, they get the information from hackers who have taken it from business owners just like you. This is one of the biggest risks to your business, the loss of the personal details which people have entrusted you with.

Expense

The cost of a cyber attack, even for a small business can be huge. You must remember that once you have been hacked you will need to have your entire system reviewed, locked down and then beefed up in terms of security. Any damage to software or hardware which has been caused will also need to be fixed, and the price will just keep rising. Something else which is going to cost you a lot of money is the fact that your business is going to be out of action for at least a day, perhaps more. The cost of reparations and the fall out after an attack is huge, which is why it makes so much more sense to invest now and prevent it from happening. The investment in cybersecurity will be significantly cheaper than the cost of fixing things after it has happened.

Loss of Trust

The trust between you and your customers and other businesses who you work with is so incredibly hard to gain, yet so easy to throw away. If your systems are breached and important personal details or trade secrets are stolen, you are going to completely lose the trust of your partners and your customers. This will be something which takes years to recover from and certainly something which no business needs.

Don’t run the risk, invest in cybersecurity today.

 

If you wish to become a leader but you haven’t quite had the breaks that you deserve then you need to do something about this. Not everyone has the desire to become a leader like Misha Kaura which is why those who do should take affirmative action in order to make it happen. Misha is the leader of her own business and she has spent many years working hard on her leadership to get to where she is today. If you really have that desire to become a great leader then here are Misha’s top tips on helping you to get there.

Honing Your Skills

Not all of us are natural born leaders which is why it is so important that we take every opportunity to work on our own leadership skills. Each and every leader around the world has the same core set of skills which help them to be good at what they do. These skills are things like communication, the ability to inspire and motivate, taking responsibility, making decisions and ultimately taking ownership of the team or people who you are in charge of. If you aren’t in a leadership position this doesn’t mean that you can’t hone your skills, you just need to find opportunities in the workplace to do it.

Taking Responsibility

If an opportunity comes up in your workplace, be it a project or a job position, which involves leadership you should take that opportunity with both hands. It doesn’t matter how big or small this opportunity is, you should still look to take it on. When you get a chance like this you are going to be able to use it to both practice and implement your leadership skills, as well as trying to impress those who have given you the opportunity. It only takes one chance for you to show what you can do and people will start talking about your prospects as a leader. Find the opportunity and grab it.

Deliver

If you do get an opportunity to display your leadership skills then you have to deliver, no matter what the target is. Let’s say that you work in sales and they break up the workforce into teams to see who can sell the most, if you are leading one of those small teams then you most certainly are going to have to deliver. See this as your chance to shine and don’t let it go to waste, not if you want to become a leader one day.

Be A Leader

Something which Misha always did in her past employment was to act like a leader even if she wasn’t, and you can do the same. Just because people are getting paid the same as you doesn’t mean that you can’t take on a leadership role with them. Give training, give instruction and show that you have what it takes to be a great leader, you will get your chance.

 

Abaram Network Solutions Supplies The Tech World For Thirty-eight Years and Counting

Abaram Network Solutions is a top brand in the tech industry that specializes in the supply of electronic components, IT infrastructure and network hardware. Founded in 1981, the company has more than thirty-eight years of experience offering the global market a high-quality supply of manifold product offerings with consistently excellent customer service.

Originally founded in Cape Cod, Massachusetts, Abaram worked hard to deliver good quality and built itself and its reputation up until it acquired another company in the year 2000. A few years after Abaram moved its corporate headquarters to Florida where they had increased warehousing space. Since then and till now, Abaram Network Solutions has continued to grow as a leading supplier. Below is a breakdown of Abaram Network Solutions’ offerings.

Electronic components

Abaram offers its clients top quality electronic components at the best possible price points. Electronic components are the small parts that are used to build electronic devices of all types. Abaram network solutions provide the best electronic components from passive components like resistors, diodes, capacitors, transformers, microcontrollers, switches, circuit breakers, relays, fuses, and inductors, to more active electronic components like transistors. Their components are subjected to the highest standards and their products are delivered in a timely fashion. In addition, they have an inventory that is massive, enabling them to provide components from Florida to any part of the nation in record time.

Network Hardware

When it comes to network hardware, Abaram Network Solutions leads the global pack as a distributor of high repute. Their inventory is stored in a huge network of ISO-friendly warehouses and contains a fully stacked range of storage, server, networking, and telecom products. Their product line includes items like fiber-channel drives, hard drives, jet direct cards, Proliant servers, memory and cabling, chassis and chassis modules, GBICs, and port adapters. The manufacturers they partner with are companies at the top of the industry such as HP with their CarePacks, HP 460c Gen8 and Gen9 with enclosures, and HP Options, IBM with their IBM Tape Systems, IBM TotalStorage and Storwize solutions, and Avaya with their IP Telephony Products, Nortel BayStack Switches, Routers, and SFP Modules.

IT infrastructure

In the world of IT infrastructure, Abaram Network Solutions provides its small and medium scale clients with the best they need to effectively take care of their needs for IT infrastructure management. They not only provide the necessary hardware like computers, routers, and software like enterprise resource planning (ERP) customer relationship management (CRM), and other productivity applications, but they also provide the equipment for network operations for proper internet connectivity, network installation and management, and firewalls and security. They also help their clients adjust to any IT related change with fluidity so as to ensure they never feel overwhelmed when moving from one system to the other.

Abaram Network Solutions has been keeping the tech world supplied with the best in electronic components, IT infrastructure, and network hardware for thirty-eight years. They partner with the world’s biggest manufacturers to make sure that their small and medium scale customers get the best products they need to do their best possible work.

So, you are done with your latest trade show. For you, everything went, very well and nothing seems to be out of the ordinary you have gained a lot of audiences and your market reach has increased a lot. Now, let’s just assume that after some time, you receive an email from your boss who is asking you that “How did the trade show event, went?” Now, here comes the problem, what are you going to reply to him with? You cannot just go ahead send him a reply stating that “Everything went well”. No, because that will not be a professional answer to such an important question. We cannot deny the fact that it is your bosses right to get an analysis of the event because he was the one who provides the budget and funds for it. What your boss wants is some hard with the help of which he will analyze whether your trade show went swimmingly or not.

What you need to show or to word it another way, you need to prove that their company has benefited by investing in the trade show, and the only way to do that is by showing them the trade show ROI (Return on Investment). What they want to know is how much money they made by investing in your show, how much more audience has their company gained from your trade and most importantly they want to know that how has your trade show helped the company to succeed as a whole.

As it is very self-explanatory that we are supposed to calculate the return over interest. Which is actually, the amount you have earned by investing your capital in the Trade Show. Hence by logic the simple formula for extracting Trade Show ROI (Rate of Interest) is (Profit – Expenses) / Expenses. So, this formula might seem very simple, basic and self-explanatory to you but let me tell you it’s not that easy. Maybe, this is mainly because of the undeniable fact that these numbers are very difficult to get hands-on, and there is no way you are getting these numbers right away. To determine the total profit, you have generated in your trade show, you will have to complete a full sales cycle before you will be able to get that value.

Just for your help, we have made a list of a few simple and easy ways, through which you can easily increase your trade show return on interest.

1.) Make Sure That You Make Use of All the Media Coverage

Usually, the main source of gaining a new audience is by inviting people to your booth, but if you are lucky and the event is more mainstream, maybe more news outlets, channels, bloggers and writers will be there too. This can increase your audience engagement if you utilize these recourses efficiently and carefully.

The news outlets and channels are a way for the different companies to reach a greater audience and increase their market, but it is very essential to keep this in mind as well that there are going to be tens if not hundreds of booths on the event. So, to get the most out of these events and get the most media coverage you will have to stand out from the other booths and show that you are worthy of their attention.

Here are a few ways to make the most out of Media coverage at the event:

• Try to get your hands on the list of all the media agencies, news channels, writers, bloggers and other media agencies who will be covering this year’s event. If you can’t get your hands on a list like that, try looking up the names of media covering agencies who covered the event in the previous years. There is a high chance that these news outlets, writers and bloggers will be visiting and covering the event this year as well.
• When you have a comprehensive list of all of these media covering agencies now it is time to let them know about your product, services and your company as a whole. It is better to write them an email at least twenty-five days before the event in which you are going to explain them heat your product is about, what kind of services you offer, tell about your company as a whole and make sure that you make yourself and your company stand out from the other companies.
• Always remember, media outlets and news channels are looking for only those products who have an interesting story behind them, so make sure that you portray yourself in such a way that you stand out from the other companies present at the event. By doing this you will gain a lot of traction and new potential audience from your trade show.

2.) Make Sure That Your Booth Stands Out from Every Other Booth Present There

Now, this piece of advice may seem very obvious, basic and self-explanatory to you, bet let me assure you that this is the most important advice you can take away from this passage, and people tend to forget about this advice as well. The only reason why people will enter your booth is when you will make your booth stand out. But even when people enter your booth the work is not over yet, remember you need to convert these visitors into potential customers. Only then your companies’ potential market and the audience will increase.

Here are a few ways that will help you make your booth stand out

• One of the most important aspects which people tend to forget, or not pay enough attention to is to make your flyers, posters, and pamphlet creative and unique, your prospects should have a clear idea what product and services your company is offering and why is it so important them.
• To get the professional help you can hire people from various trade show booth design company, they offer professional help and provide you with talented people who will design how your booth will look in front of the visitors and will make sure that your booth stands out.

Along with these small steps, there are a lot of other ways to max out or increase your trade show ROI, but the most general advice for this can be that you should make sure you portray your product clearly, make yourself stand out and make sure you get the maximum traction for your product.