Brisbane, the capital of the Sunshine State, is experiencing a progressive economic and business environment. With many domestic and international businesses relocating or expanding into the Australian market, it has made Brisbane a hotspot for many new brands and companies.
With such an increase in competition, brands and businesses are coming up with different strategies to boost their visibility and stand out among the customers. And one such strategy is using promotional products.
The concept behind it is pretty simple. When your brand is easily recognisable, identifiable, and memorable, it can be a huge success. How does a simple cap or t-shirt with your brand’s logo impact the customers?
Here are six ways in which promotional products in Brisbane can elevate your brand’s visibility.
It Is Something People Like
Customers like to get promotional products, especially useful ones. According to PPAI, 75.4% of people keep the product around for more than a year because they are practically useful.
The objects solve a problem in their everyday life, be it cap or pens. The longer they stay around the more visibility for your business.
They Connect With the Potential Customers
Marketers in Brisbane and other parts of Australia spend around $2 billion (AUS) per year on promotional products. This is because all brands and companies want the consumers to be aware of their brand. Brands that use promotional products have a higher chance of staying on the customers’ minds.
It is said that nearly 50% of the customers who receive the promotional products Brisbane use it daily, and 52% of the brands receive a more positive response.
They Help Boost Sales
Businesses that use promotional products experience an increase in sales. According to the Australian Promotional Products Association, 52% of the people seemed to do business with the brand once they received the promotional products.
This shows that promotional products, any type it may be, inspire the customers to reach out and do business with you. Whenever they see your name on products like caps, umbrellas, cups, bags, t-shirts, they will naturally come to your company for business, thereby increasing your sales.
Creates a Good Impression
If you are starting your new brand in the Brisbane central business district, you must make a positive first impression on the consumers. When you give them promotional products or gifts that they will find unique and useful, it will create a good impression.
Free products are something everyone likes to get, so the products can take your brand to new people, increase your visibility and it will also ensure that it is in a positive light.
They Will Increase Your Reach
When you give promotional products to your customers, your brand’s advertising does not just stop there. Every time the customer uses the product, it is free advertisement and exposure for your brand.
Say it is a rainy day and your promotional product is an umbrella. If the customer is walking from Kangaroo Point to West End with the umbrella, it serves as a moving billboard for your brand from one area to another.
And when they use it repeatedly because of the product’s quality, there are high scopes for an increase in visibility for your brand.
Promotional Products Are Useful
Based on how useful the product is, it will increase the customer’s interaction with your brand. And that is why products like mugs and pens are an all-time favorite among marketers. Such gifts come in handy and are things which people use on a day-to-day basis.
Such products will always keep your brand in their sight. Your brand will be seen regularly for a long time, increasing their business interaction with you as well.
With the evolving business scene, promotional products in Brisbane not only helps with ROI but it also helps you develop a good and lasting relationship with your customers. This meaningful exchange is what makes a brand a success.
