The American Dream! Nimrod Santo, an immensely successful direct response marketer, online entrepreneur, and occasional surfer, certainly had his low-days early in his career. Today, Nimrod is worth a horrendous amount of money.
He travels within the United States and to other countries when he wants. Beyond the money, Nimrod talks about the peacefulness in his life, the structures he has set for his business, and the art of building an online network of clients and employees in an ever-changing global business climate.
What are the things you wished you knew when you started?
- Delegate tasks: When I first started, I wanted to do everything myself. I was the content developer, copywriter, video editor, digital marketing strategist, research analysts, and search engine optimization professional.
I would breakdown a few times within the year, and I often had project overload because I attempted to do everything. As your business grows, delegate more jobs because the real wealth can only be found by entrepreneurs who have the time to think and strategize.
What is the tipping point in your online business model?
I think in my personal life affairs, the fact that I am always open to learning easier and smarter ways to get things done is a tipping point. You might ask, ‘But what does his personal life have to do with his career?’ Everything! When you create a work-home balance, your chances of succeeding in both spheres improve.
My capacity to take in new things helped me to quickly identify new trends and analyze profit lines within the trends. Ideally, the world—and business, changes; however, the past decade has been quite erratic.
The Global Pandemic worsened the situation—pushing remote services and business options to unimaginable heights. I see these trends and I often ask myself, ‘how will my business gain from these trends? How will I strategically place my business within the new networks, build new business relationships, and solidify existing ones?’
Do you have any regrets about your career choice?
Absolutely not! I have made millions of dollars from direct response marketing and other online business models. I sit as a board member in a few digital firms, and I am a professional consultant on business operations. I cannot have regrets.
What is the one piece of advice you will give new online entrepreneurs just starting out?
Build a structure early: If you think like a sole proprietor, your business will not grow beyond your nose; you must think like an entrepreneur.
Build a structure; build a funnel for savings and investment; build a business structure that will ensure that your company remains profitable should you become unavailable.
Keep dreaming, planning, and creating the structures that will sustain your business in the future. That is how I plan to crush my business goals in 2021.
Entrepreneurship, whether online or on-ground, requires consistency, openness to learning, human resource, and marketing, amongst other important factors, to be successful. Understanding the principles, the market, the product or the service, and the competition, will always put your business ahead of the market.