• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Sonic Boom

  • Home
  • About
  • Travel
  • Music
  • Business
  • Lifestyle
  • Health
  • Home & Garden
  • Finance
  • News
  • Blog
  • Contact

March 23, 2020 by Eddy

Creative Ways to Increase Your Salon’s Foot Traffic

Embarking to own your own business is never a casual process. This is especially true for salon business owners, for whom the rules of the game are constantly changing. Gone are the days of simply building your business through word of mouth or print ads. Today, customers find their stylists through mobile apps, virtual review websites, and coupon services.

Now more than ever, stylists and salon owners must find ways to set themselves apart from their competitors. While it can be easy to get caught up in individual appointments and specific problematic clients, it’s vital to take a step back and take a look at the wider picture. Apart from offering expert services, you can increase your salon’s foot traffic by making changes to the following aspects of your business!

Your Salon’s Design

img

Changing your salon’s overall design may, on first blush, feel like an unwarranted expense. However, in the age of Instagram and other social media apps, the best way to get your hair salon noticed is to make your space so Instagram worthy that your clients will want to take a photo of your beauty salon every time they visit. This simple act has the potential to increase your online presence tenfold.

The first step to changing up your salon’s design is to consider what you want your space to say about your company’s brand. How can you set your barbershop or beauty salon apart from standard mall salons? Consider the salon Ramirez Tran. There’s a reason they have such a rabid following of fans. It’s not just that they create stunning results, they also have one of a kind salon equipment. From their product shelves to their salon chairs and stations, every detail is a reflection of their unique brand and style. Clients can view the salon on their website and just by sliding through a few photos of their space, they know that by booking an appointment with Ramirez Tran, they’ll be receiving a one of a kind, luxury experience.

Whether you specialize in lived-in color or barber services, finding the perfect salon equipment is key to telegraphing to your clients the kind of experience they can, and should, expect.

Product Range

img

A powerful way to build your clientele is to settle on a series of products unique to your salon. If every beauty salon in your neighborhood is carrying Oribe or R+Co, maybe it’s time to branch out. Consider what articles your informed clients may be reading. Where are they looking to find this year’s best shampoo?

Whether your clients are interested in luxury products or they want vegan shampoo, make sure you’re providing them with those kinds of products. Remember, you want to be your clients’ main source for stylist and cleansing products so make sure you have what they want. You may also consider making the retail location in your shop more easily shoppable.

Arrange your products in order of use and purpose. It doesn’t make sense for the hair masks to be near the hairsprays. Train your clients to think of using hair care products the same way they use their skincare: by layering. The most subtle way to do that is through your visual merchandising.

Marketing

img

This last suggestion is seemingly obvious: develop a digital marketing strategy. As we discussed at the beginning of this article, you’re most likely to build your new clientele by finding them through their smartphones, tablets, and the occasional mobile ad. Save all of your marketing dollars for online and digital marketing.

So how do you build a successful marketing campaign? Target your ideal clients by geographic area with a geofence campaign. Mobile geofencing marketing uses geofencing to create a virtual net around a specific area in the real world. Once this virtual perimeter has been set, you can advertise to your target audience within that search radius.

Smartphone users tend to search for services on their phones using the search term “near me,” allowing their phones to utilize their location services. Just as these potential clients benefit from their phone’s proximity search tools, so can you! Additionally, anytime a potential client enables GPS, uses Wi-Fi, or turns on a Bluetooth beacon, they’ll be discoverable to your geofence campaign. Geofencing insures that any mobile advertising dollars you spend don’t go to waste.

After all, effective advertising is all about targeting the right demographics at the right time. Once you’ve solidified your geofence marketing plan, make sure that your ad features a relevant message and offers a promotion or special offer. Most importantly, make sure it showcases some of your best work.

When considering how you want to increase your business’s foot traffic, keep these three suggestions in mind. You want to create a space that is inviting to your clients. You should offer unique products that are as effective as they are enticing. Lastly, but most importantly, you want to make sure that your business is discoverable online.

Filed Under: Business

Primary Sidebar

About Us

Hi Everyone. My name is Eddy and I'm a 28 year old American guy. I live outside the box and do things on my own terms. I quit my job a few years ago to pursue my writing passion, so here I am sharing this blog with you!

Connect with us

  • Facebook
  • Google+
  • Instagram
  • Twitter

Newsletter

Future Post

What is the Purpose of a Prenuptial Agreement When it Comes to Divorce

If you believe that prenuptial agreements are just for the wealthy or prosperous, you would certainly be misinterpreted. Several people who enter into marriage may have specific monetary risks that could provide issues in the event of a divorce. Some pairs might really feel that they are jinxing themselves by preemptively considering what their divorce […]

A Comprehensive Guide on Motorcycle Engine Lubrication

Motorcycle lubrication is black alchemy. Your engine’s oil does more than just lubricate it; it also helps clear up the exhaust and, in some situations, preserves fuel efficiency. Sites like Motorcycle Supersite suggest that you use oil as recommended in the bike’s manual if you are unfamiliar with this black alchemy. If you prefer changing […]

5 TIPS FOR CHOOSING A DRONE

Thanks to their versatility, drones have earned an important space in the toolbox of different audiences. They help the farmer to control the crops; the photographer to capture impressive images; and the guards, to attend to areas of difficult access. But not all drones have the same features and functions that’s why drone camera price […]

How Much Will I Get if I Sell My House: A Foolproof Formula

“Should I sell my house now?” is a question you might have kept pondering. Selling your house is a big deal. Whether upgrading, downsizing or moving for a new job, there are many things to consider, including how much money you’ll have. So, how do you know what to expect before selling? Follow this foolproof […]

A Website Accessibility Checklist for Business Owners – accessiBe

As a business owner, it’s important to make sure your website is accessible to everyone. This includes people with disabilities and those who use assistive technology. This blog post will discuss the steps you need to take to ensure your website is accessible to all, such as using tools like accessiBe. We will also provide […]

How to Create an Inclusive WordPress Site: Tips and Tricks – accessiBe WordPress

Creating an inclusive WordPress site is important for businesses of all sizes. No matter what industry you are in, it is essential to make sure that your website is accessible to everyone who wants to visit it. This blog post will discuss some tips and tricks for creating an inclusive WordPress site. We will also […]

How to Add an Accessibility Overlay to Your Website for ADA Compliance

If you operate a website that is open to the public, it is important to make sure that it is accessible to all users. This includes individuals with disabilities who may need special accommodations to access your content. One way to do this is by adding an accessibility overlay to your website. This blog post […]

Simple Tips to Achieve a Seamless House Move

Moving to a new place signifies a new beginning and a fresh start. It is one of the most thrilling life transitions you could experience. It gives you a chance to meet new people, explore new places, and even redeem yourself from any mistakes, failures or traumatic experiences you may have had in the past. […]

Footer

About Us

Hi Everyone. My name is Eddy and I'm a 28 year old American guy. I live outside the box and do things on my own terms. I quit my job a few years ago to pursue my writing passion, so here I am sharing this blog with you!

Latest Post

  • What is the Purpose of a Prenuptial Agreement When it Comes to Divorce
  • A Comprehensive Guide on Motorcycle Engine Lubrication
  • 5 TIPS FOR CHOOSING A DRONE
  • How Much Will I Get if I Sell My House: A Foolproof Formula
  • A Website Accessibility Checklist for Business Owners – accessiBe

Connect With Us

  • Facebook
  • Google+
  • Instagram
  • Twitter

Copyright © 2022 · Executive Pro on Genesis Framework · WordPress · Log in