• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Sonic Boom

  • Home
  • About
  • Travel
  • Music
  • Business
  • Lifestyle
  • Health
  • Home & Garden
  • Finance
  • News
  • Blog
  • Contact

March 23, 2020 by Eddy

Creative Ways to Increase Your Salon’s Foot Traffic

Embarking to own your own business is never a casual process. This is especially true for salon business owners, for whom the rules of the game are constantly changing. Gone are the days of simply building your business through word of mouth or print ads. Today, customers find their stylists through mobile apps, virtual review websites, and coupon services.

Now more than ever, stylists and salon owners must find ways to set themselves apart from their competitors. While it can be easy to get caught up in individual appointments and specific problematic clients, it’s vital to take a step back and take a look at the wider picture. Apart from offering expert services, you can increase your salon’s foot traffic by making changes to the following aspects of your business!

Your Salon’s Design

img

Changing your salon’s overall design may, on first blush, feel like an unwarranted expense. However, in the age of Instagram and other social media apps, the best way to get your hair salon noticed is to make your space so Instagram worthy that your clients will want to take a photo of your beauty salon every time they visit. This simple act has the potential to increase your online presence tenfold.

The first step to changing up your salon’s design is to consider what you want your space to say about your company’s brand. How can you set your barbershop or beauty salon apart from standard mall salons? Consider the salon Ramirez Tran. There’s a reason they have such a rabid following of fans. It’s not just that they create stunning results, they also have one of a kind salon equipment. From their product shelves to their salon chairs and stations, every detail is a reflection of their unique brand and style. Clients can view the salon on their website and just by sliding through a few photos of their space, they know that by booking an appointment with Ramirez Tran, they’ll be receiving a one of a kind, luxury experience.

Whether you specialize in lived-in color or barber services, finding the perfect salon equipment is key to telegraphing to your clients the kind of experience they can, and should, expect.

Product Range

img

A powerful way to build your clientele is to settle on a series of products unique to your salon. If every beauty salon in your neighborhood is carrying Oribe or R+Co, maybe it’s time to branch out. Consider what articles your informed clients may be reading. Where are they looking to find this year’s best shampoo?

Whether your clients are interested in luxury products or they want vegan shampoo, make sure you’re providing them with those kinds of products. Remember, you want to be your clients’ main source for stylist and cleansing products so make sure you have what they want. You may also consider making the retail location in your shop more easily shoppable.

Arrange your products in order of use and purpose. It doesn’t make sense for the hair masks to be near the hairsprays. Train your clients to think of using hair care products the same way they use their skincare: by layering. The most subtle way to do that is through your visual merchandising.

Marketing

img

This last suggestion is seemingly obvious: develop a digital marketing strategy. As we discussed at the beginning of this article, you’re most likely to build your new clientele by finding them through their smartphones, tablets, and the occasional mobile ad. Save all of your marketing dollars for online and digital marketing.

So how do you build a successful marketing campaign? Target your ideal clients by geographic area with a geofence campaign. Mobile geofencing marketing uses geofencing to create a virtual net around a specific area in the real world. Once this virtual perimeter has been set, you can advertise to your target audience within that search radius.

Smartphone users tend to search for services on their phones using the search term “near me,” allowing their phones to utilize their location services. Just as these potential clients benefit from their phone’s proximity search tools, so can you! Additionally, anytime a potential client enables GPS, uses Wi-Fi, or turns on a Bluetooth beacon, they’ll be discoverable to your geofence campaign. Geofencing insures that any mobile advertising dollars you spend don’t go to waste.

After all, effective advertising is all about targeting the right demographics at the right time. Once you’ve solidified your geofence marketing plan, make sure that your ad features a relevant message and offers a promotion or special offer. Most importantly, make sure it showcases some of your best work.

When considering how you want to increase your business’s foot traffic, keep these three suggestions in mind. You want to create a space that is inviting to your clients. You should offer unique products that are as effective as they are enticing. Lastly, but most importantly, you want to make sure that your business is discoverable online.

Filed Under: Business

Primary Sidebar

About Us

Hi Everyone. My name is Eddy and I'm a 28 year old American guy. I live outside the box and do things on my own terms. I quit my job a few years ago to pursue my writing passion, so here I am sharing this blog with you!

Connect with us

  • Facebook
  • Instagram
  • Twitter

Newsletter

Future Post

Five Important Reasons One Shouldn’t Delay Foundation Repairs 

Imagine a homeowner unwinding after a busy day and suddenly noticing a crack in the wall. He thinks it is a minor issue, but this could be a significant foundation problem. Most homeowners try to cut costs and think of dealing with such issues any other day, but foundation issues are not something one should […]

What is the Role of Predictive Analytics tools in Data Science?

Predictive analytics software uses historical data to predict future outcomes. These tools can be used for various purposes, including identifying potential risks and opportunities, detecting patterns and trends, and making data-driven decisions. The advanced tools use algorithms to automatically learn from and improve on data without being explicitly programmed. Predictive analytic tools can go beyond […]

The Benefits of Business-specific Credit Cards from a Credit Union

Getting a business-specific credit card is an important step for any small business owner. Business credit cards offer various benefits for those looking to manage their business expenses. But what about the benefits of business-specific credit cards a credit union offers? With lower interest rates, fewer fees, and more flexible terms, getting a business expense […]

CNC Router Signs: Tips for Making Perfect CNC Signs From Scratch 

CNC router machines have several uses. From modern-day sculpting to engraving and wood carving, there are no limitations to what a router can do for you in professional and personal ways. Engraving wood signs is a time-honored tradition that has been here for many years. From welcome signs in homes or businesses to door markers, […]

Unbeatable advantages of elopement

More and more couples tend to choose elopement with a smaller budget and an intimate ceremony. Running away from everyone and having an amazing day just for the two of you is so romantic. Let’s see what other advantages can be found during the elopement preparation. Saved money Traditional wedding costs a lot. Its budget […]

Basic Necessities For Your Pets

The same way as us humans, they also need proper care and the right amount of necessities for them to live well and healthily. The moment we’ve come to take them into our homes, we must consider all the responsibilities that we’ve come to partake in as their parents. Taking care of pets is high […]

3 Tips for Choosing Car Insurance

Having a car means you have a lot of responsibilities, one of which is to get the right car insurance. Otherwise, you could be left paying out of pocket for expensive damages should something unfortunate occur. But choosing the right one can sometimes be a tricky task, as there are so many different policies available […]

Calistoga: Oasis Of Sacred Springs

Do you want to soak, steam, and rest in a relaxing hot spring where you can enjoy it at the same time? I got you covered! Calistoga is well-known for its hot springs, sparkling mineral pools, and mud baths. If you want to relax here and have no place to stay, check out Calistoga vacation […]

Footer

About Us

Hi Everyone. My name is Eddy and I'm a 28 year old American guy. I live outside the box and do things on my own terms. I quit my job a few years ago to pursue my writing passion, so here I am sharing this blog with you!

Latest Post

  • Five Important Reasons One Shouldn’t Delay Foundation Repairs 
  • What is the Role of Predictive Analytics tools in Data Science?
  • The Benefits of Business-specific Credit Cards from a Credit Union
  • CNC Router Signs: Tips for Making Perfect CNC Signs From Scratch 
  • Unbeatable advantages of elopement

Connect With Us

  • Facebook
  • Instagram
  • Twitter

Copyright © 2023 · Executive Pro on Genesis Framework · WordPress · Log in