Customized products are the need for the future. A few years ago, customization was not popular and was pretty much limited to a few items. But today, when customer satisfaction has become the motto of the top organizations, this is the need of the hour. These products are uniquely designed with certain specifications to meet the customer’s satisfaction.
Why are they important?
Customized products attract a certain set of customers who want the product to be designed just the way they want the product. These products add value to both – the buyer and the company. It enhances the sales of the company, and if the product meets the credibility of the consumer, it increases the loyalty of the customer to the organization.
In 2014, Coca Cola launched its ‘Share a Coke’ campaign, which featured popular names and chatty dialogues. The plan was to launch customization on the good old coca-cola bottle. That campaign was a huge hit among the youth, and it eventually increased the sales of Coke.
One study suggests that 36% of customers would consider buying customized products and are willing to pay 20% more for customized products. More so than how you customize, it is where you get it customized. High quality is the key factor! Custom Gear Australia is one of the prominent leaders in this industry offering one of Australia’s largest ranges of high-quality custom merchandise. It is a huge hit among the youth.
How to promote the customized product in the market?
In such a competitive global market, you have to compete with different companies and should find a way to offer something exciting to your customers. Today, marketing has become a necessity for the survival of any ambitious brand. Here we look at some thoughts, which are helpful while promoting the brand’s customized products.
1) Build the anticipation about the product:-
Before the launch, there should be a hype among the customers. This can be done either by shooting a video about the product’s best qualities or by advertising through newspapers. This helps in gaining popularity and further builds anticipation. This is pretty much similar to the movie trailer, which is released prior to the movie to show what’s in store.
2) Target the specific audience:-
Every product has its different consumer base, and thus, it is essential to note the audience or customer, whose interest is in our best interests. Advertisements about the brand should reach the correct frame of the consumer base. It is vital to have viewers who can buy a customized product.
3) Associate a popular face to the product:-
Celebrities are commonly prominent faces who help in promoting a brand name. If we take a case of promoting sportswear, we should include a sports personality with whom customers could directly connect. In this way, the customer gets influenced, and it becomes easier to sell the item.
4) Social Media Advertising:-
Social media is an important part of any person’s day to day life. Social media helps get the word out and generates brand popularity. It gives exposure to the brand and links the brand directly to the consumer base. Social media influencers might be used to promote this.
5) Awareness about products through social drives:-
Social initiatives should be taken to increase the brand’s reach. Various companies promote social awareness drives to create a good buzz and positivity around the brand’s name. Social drives directly impact the mindset of people.
We live in a world where people want their products to be affordable and easily customized. With the increasing demand for personalized and customized products, this type of business will grow over the next years.
