If you’re looking for an exact formula to success on the internet, you won’t find it. However, there are plenty of useful tactics to apply to your digital efforts that will lead you down a more successful path.
The design of your business website will make a huge impact on your company’s digital presence, and it’s important that you get it right. Take some time to look over a few of the most crucial design elements of a great business website, and start laying your digital foundation now.
Structure your layout for easy navigation
When laying the bones of your business website, make sure you add some simple navigation. People should intuitively know how to get around your website, and most are familiar with a stationary navigation bar.
Take a quick look at this industrial business website for PumpWorks. The listing of options across the top of the pages makes finding what you need self-explanatory. Stationary navigation is a uniform method of making your website actionable.
Add social media to the mix
Adding social media to the mix will help to extend the reach of your business website. When interested users share information from your pages, you get a free bit of marketing.
Add the familiar sharing icons to your homepage, your blog, and your contact page to make it easy for web users to pass along the information they find most impactful.
Consider the mobile users
As of just a couple of years ago, mobile access to the web overtook that of personal computers and laptops. To remain relevant to your audience, it is crucial that you design your business website to be easy for mobile users to access.
Mobile optimization will also help your pages be more searchable, as most search engines reward mobile optimization with better placement in the SERPs (search engine results pages). Better placement in the SERPs will grant your pages boosted visibility.
Design for speed
Everything in the developed world operates around who can get it done the fastest, and your website is no exception to the rule. Your pages have to be fast to load, so you don’t lose web users to lag.
When adding images or videos to your content, make sure the files are optimized for easy loading. Test your pages, and know what it’s like for web users to engage with your website.
Make communication simple
Your website should host plenty of opportunities for users to make contact with your business. Your contact page is a good start, but it’s not enough. Your homepage should have immediate, one-click, conversation starters. An email opt-in option and a good phone number will suit your pages nicely.