Social media is super popular and it plays an essential role in any digital marketing strategy. As business owner you’d really be missing out if you don’t have some sort of presence on social media. Realistically speaking, navigating the realm of social media can be tricky. Managing a social media profile (or two) also requires a little more skill and know-how than simply posting a funny meme.
But who has the time to learn a whole new skill-set? Fortunately you don’t have to let your social media presence suffer in mediocrity. You could sign up for a social media marketing course to become the social media savant your business needs. Or you could hire an in-house social media manager.
What Is A Social Media Manager?
Social media managers usually exist in the marketing and public relations departments of large corporations. A social media manager is someone who is tasked with guiding the social media presence of a brand, organization or individual. They create content for social platforms as well as monitor and measure the effectiveness of social media strategies.
What Exactly Does A Social Media Manager Do?
Social media managers play a significant role in any organization. They serve as the voice and identity of the organization in the digital space. And they are often the first point-of-contact for online customers.
Social media managers develop social media marketing strategies and create engaging content for the betterment of the organization. They are also tasked with analyzing sentiments about the organization while monitoring audience feedback and engagement. This is why a social media manager is an integral part of any digital marketing team.
Why Every Business Needs An In-House Social Media Manager
Social media has become a dominant force in the business world. As a result, almost every business has a social media presence. Being active on social media means you need someone with exceptional communication and planning skills to manage your social presence. Here are a few important reasons why an in-house social media manager is a must.
- Social Media Strategy
We already know there’s more to social media than sharing promotional posts, random quotes or memes. This sort of haphazard social presence will do a disservice to your business. By hiring a social media manager you have someone who is passionate about developing social media strategies. They enjoy taking over all aspects of your social media efforts and are committed to creating content for your social presence.
- Social Media Is Always Changing
The social media landscape is always changing. Having a social media manager will help your business keep track of any new trends and changes to algorithms within each platform. They will also ensure your strategy and content are updated based on these changes.
- Understanding Your Business
An in-house social media manager will know the specific intricacies of your business when brainstorming social campaigns and strategies. They will also understand the culture, values and message your business wants to convey on social media. This is great for business because your social media manager will always know exactly what needs to be done online.
- Content In Line With Goals
Your social media manager will know what your primary business goals are and translate them into social media content and campaigns. They will create content that is mindful of your other marketing efforts. A social manager will also develop a social media calendar which explains the nature of the campaigns (paid and organic) that will be carried out on a monthly basis.
- Reputation Management
Social media managers are tasked with managing the reputation of your business online. They are always aware of every message, review, and comment on social media regarding your business. Social media managers have the right process in place to defuse any sort of crisis that may arise on social platforms. They have the skills to and assist customers and solve issues without escalating the situation. As organizational representatives they’re aware of how to conduct themselves in a professional manner.
- Reporting and Tracking
Having someone on staff that is in charge of all your social media efforts will improve existing social media strategies and campaigns. A social media manager will monitor the success rate of campaigns regularly and make the necessary adjustments to the content or campaigns as needed. They will also be aware of the “expiration date” of a specific tactic or trend over time and will know if it needs to be changed.