For businesses that make use of a lobby space, or any area where you allow people to congregate as they wait to interact with your business, it’s vital that you put some real thought and attention into this space. Otherwise, you could be putting out a bad first impression with those that you’d really like to do business with.
To help ensure that the first in-person interaction someone has with your organization is a positive one, here are three tips for creating an inviting lobby space.
Give People What They Expect
When someone enters your professional business space, they expect the look and feel of that space to match the other branding that you put out into the world. And while you should have signs that share the name and logo of your business, you should also have an ambiance that matches who your brand is and what you represent.
If your brand is a little more playful and whimsical, that’s what people will expect once they walk through your lobby doors, too. But if you’re a very professional brand in a very professional space, your lobby should reflect these attributes as well. So when you’re choosing items to use in the space or deciding how to lay everything out, make sure you stay true to your brand and the messaging you already employ.
Keep Everything Clean
Regardless of who your business is and what your brand is, the last thing any business wants to have a customer or client experience when they walk into their lobby is to feel like the place is dirty or unsafe to be in.
To ensure that this isn’t the impression that you’re giving your guests, you should choose furnishing that will be easy for you to clean. Generally, this should mean picking chairs or couches that are leather or vinyl so they’re durable and easy to wipe down on a regular basis. Also, if you have the means, consider having a professional cleaning service come in regularly to ensure that your space is always sparkling.
Make Sure Each Item Serves A Purpose
Unless your brand lends itself to your lobby being a little cluttered, you should try to keep your lobby as streamlined and clutter-free as possible.
To help you in doing this, you should consider the purpose of every item that you bring into your lobby before you let it stay there. Even with things like artwork and decorative pieces, you should really think about how that item adds or detracts from the overall feeling of the space. And if you find that it does detract, you should eliminate it so that your lobby can be a beautiful, welcoming space.
If you’ve been struggling to make your lobby a place that you can be proud of, consider using the tips mentioned above to help everyone feel safe and comfortable as soon as they walk in your door.
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