Video email marketing is an effective strategy.

By using a simple subject line and embed, you could build a robust relationship with your prospects.

Video email marketing – What is it?

Video email marketing as it is called is merely including videos in email marketing.

As it is well-known that video is a highly popular communication medium in marketing, when businesses include it in their email campaigns, they could engage their prospects or subscribers and increase the conversion.

And more than eighty percent of businesses are using video in their marketing strategies.

Did you include video in your email marketing strategy?

Okay, now let us look at ways you can use videos in your upcoming email marketing campaigns.

Pro Tip: How to get someone’s email address using an Email extractor?

If you are struggling with how to get someone’s email address, you could use an email extractor tool such as GetEmail.io.

This tool functions based on big data and machine learning algorithms. You must enter the person’s name and company domain; within a few moments, the tool will fetch you the correct email format.

As there are many tools available on the market, it is wise to first test all the tools and then see which is more efficient.

Ways to use videos in email campaigns

Videos are so powerful that they can increase your click-through rate dramatically.

Showcase behind the scenes

One way is to showcase your work culture in email and increase the click-through rate.

People will love to know what’s behind the scenes of a brand they like.

Hence, next time when you are struggling to think of ideas to curate video content, you can simply start by creating a video on your company’s culture and share it with your prospects.

They would feel very connected or related to your brand as they get a chance to peek into how your brand employees do.

Remember, all your emails don’t have to be necessarily about your products. Often, you could promote your products by displaying your company or organization’s culture.

Use your emails to offer a personalized experience

Suppose that you have videos on your website.

If you have been noticing that people are leaving your site without completely watching a video.

You could use the email campaign embedded with video to remind the user to finish watching it.

Imagine how personalized that prospect will feel, they will be surprised yet love the whole concept of making him complete the task (to watch the video fully) he had left pending.

Event announcement

If you are hosting any events in your organization, you may take videos of the events and share short clippings with your email subscribers.

By doing so, you could increase your prospects’ interest in your company.

Final thoughts

When you utilize video, you can tap into the imagination of your prospects who consume information visually – you know not every time text does well. With video, you can make even complex subjects easier to understand for your target audience.