Medical spas — or MedSpas — have become a growing trend. These facilities take the serene and relaxing spa aesthetic of traditional spas, and offering services beyond massages and mud masks to rejuvenate and pamper patients. MedSpas offers elective often appearance-improving procedures under the care and direction of a trained physician and team of nurses and aestheticians.
Services can range from facial and chemical peels to the use of laser equipment for cosmetic procedures that can reduce wrinkles and skin irregularities. Doctors and medical spa services rely on maintenance for such laser machines. Cosmetic laser repair is paramount to maintain consistency in the services provided by medical spas, but can be done without breaking the bank for a business with refurbished medical lasers. This allows medical spas to devote more time to getting customers in the door without worrying about how much their cosmetic laser procedures could end up setting them back.
Businesses like medical spas require an emphasis on putting the customer first in marketing, allowing the consumer to want to learn, shop, and recommended products and services. This is called inbound marketing: a methodology focused on three principles of Attract, Engage and Delight.
Manobyte provides software to help businesses grow, offering solutions through informative content that focuses on helping the customer solve their problem and attracting visitors to your services.
Knowing your Buyer
Producing helpful content that buyers want starts with knowing who they are and what motivates them. Buyer personas are a semi-fictional representation of your ideal customers. They’re based on your real customers and include information such as:
- Age & Gender
- Job Title
- Annual Salary
Armed with this knowledge, MedSpas can now start creating content that speaks to and helps solve customers’ problems. Content can be a blog post, email, video, social media post, or webinar. The format of the content should also be determined by the buyers’ preferences.
Manobyte seeks to optimize content with their research findings. Search engines are constantly getting more sophisticated in understanding user intent, so you don’t need to (and shouldn’t) stuff content with the same keyword, for instance. Medical spas should connect related blogs and articles on your website with internal linking to help search engines understand your authority on a topic. On social media, use hashtags to help people find your content.
As a business growth consultant, Manobyte helps bring new visitors to the website and social media pages established for your MedSpa. Traffic and likes (and other types of meaningful engagement) are a great step forward, but you do need to learn a little bit more about the consumer behind the thumbs up or the page view.
Medical spas should put out helpful and informative content, but should add something a little more in-depth to attract visitors and keep them coming back. More comprehensive content becomes a fair trade off for visitors’ e-mail addresses, which could eventually turn into leads.
With contact information, you can enroll your leads into nurturing workflows. Not every lead is ready to buy, so giving them helpful information via email over a scheduled period of time can keep them interested until they’re ready.
Closing the Deal
Inbound marketing does not stop at just luring in customers or sending traffic to a website — Manobyte makes customer satisfaction priority.
Content stored in a knowledge base helps customers with general self-service questions. Additionally, listening on social media by monitoring comments and mentions of your brand can help identify customers with questions.
Listening to customers and helping them as best you can to help them succeed with their purchase(s) is important to retaining them and earning their loyalty. Happy customers offer opportunities to up-sell and the greatest marketing of all: referrals.