Business

The ecommerce industry has seen significant growth in recent years, with total US retail ecommerce sales climbing from $167.3 billion in 2010 to $347.3 billion in 2015. Whether you’ve already launched an ecommerce business or you’re looking to take advantage of the industry’s growth, now is a great time to start building your own business.

Since achieving success requires taking the proper steps to grow your ecommerce business, here are some essential tips to follow.

Decide what to sell

Once you’ve decided to start your own online business, you need to determine what you’re going to sell. Before choosing what type of ecommerce business to enter into, conduct some market research.

If you have an idea of what you want to sell, pretend you’re a consumer and browse the internet to find out what similar businesses charge for their products. This will help you choose a starting price point.

On the other hand, if you’re not sure where to start, buying and selling overstock merchandise is a great way for beginners to get their foot in the door. Focusing on wholesale pallets allows ecommerce business owners to pay less for goods that appear to be new. Ultimately, investing in the right pallets will allow you to maximize your profit margins and grow your business.

Take the time to perfect your website

Many ecommerce business owners make the mistake of rushing the launch of their website. Since you only get one opportunity to launch your website, it’s crucial to wait until everything is perfect before making the big reveal. Start by crafting a strong brand name and identity for your business, and make sure to think critically about how your name will influence everything else.

If you’re not sure where to start, brainstorm different ideas and share these ideas with friends and family. You’ll want to build your brand around the products you’re selling or your target audience. In addition, consider marketing and competitors to ensure you’ll be able to effectively use your brand name. Your brand name should be available to use on social media platforms and for a web domain.

After setting up your website, it’s time to shift your focus to search engine optimization (SEO). Since the ecommerce industry continues to experience immense growth, SEO can give you an edge over competitors and boost your search engine rankings. From making your website mobile-friendly to practicing link-building, there are a variety of ways that SEO can help you stay competitive.

Grow your customer base

Now that you’ve set up a platform to sell your products, you can start growing your customer base. Reach out to your local community by making business cards with your contact information and website. Attend local events, like conferences and seminars, so you have the opportunity to let others learn more about your business.

In addition, set up accounts on social media and begin producing regular and relevant content. With free photo storage, products like ibi can help business owners save photos and videos in one place. Plus, you’ll be able to organize and find what you’re looking for in order to schedule pictures to post with ease.

Keeping a regular posting schedule for social media helps you with marketing your brand and raise awareness of your business while driving more traffic to your website. Setting up social media pages for your brand will help you build a loyal following and grow your customer base.

If you’re interested in becoming your own boss and working on your own schedule, then building an ecommerce business could be just right for you.

 

 

If you’d love to be able to attract new customers to your brand, continue reading to discover a few effective online marketing tips to practice.

5 Effective Marketing Tips:

1. Make sure that you know your target audience well. In order to come up with effective online marketing strategies, it’s crucial to keep up to date with your target audiences preferences. As in today’s ever-changing, fast-paced world, the products, and services as well as the advertisements and packaging which your target audience may be interested in can change from month to month. So it’s crucial to keep up to date with your target audience’s preferences. Although you can put together surveys for your past customers or email subscribers to fill out, it’s also a great idea to post polls on your business’ social media pages. As most individuals regularly sign into several social media accounts a day and can spend countless hours scrolling through their newsfeeds.

2. Ensure that your business’ social media posts suit your target audience. Always have your target audience and their preferences in mind when it comes to planning social media posts for your business’ accounts. As an example, if your target audience are teenagers and young adults, you may want to use trendy hashtags and popular influencers in your posts. While if your target audience includes mature adults you may want to stay away from using influencers to market your business’ products and services.

3. Never publish a post on social media without a photo. As humans are visual creatures who prefer to look at eye-catching photos instead of reading blocks of text, always make sure to add at least one photo to all of your business’ social media posts.

4. Consider advertising your business on Youtube. If you still like the idea of filming an ad to attract new customers to your business, it’s far more effective to promote your ads on Youtube, instead of paying thousands of dollars to have your ad shown on TV. Better yet Youtube will also promote your ads on videos that relate to your business’ target niche. As an example, if your business sells beauty products, your ads will be played when individuals are watching new videos from beauty channels. So if you like the sound of harnessing the power of targeted marketing, it’s definitely worth finding out more information about advertising on Youtube. Alternatively, it’s also worth noting that Facebook also allows businesses to pay for targeted advertising.

5. Convince your audience that your product or service will add value to their lives. Ideally, every advertisement which you pay for and every social media post which you publish should have one objective, to convince your audience that your product or service will add value to their lives.

6. Don’t spam your business’ social media accounts with posts. If you make the mistake of spamming your business’ social media accounts with posts which aren’t on target, you’ll risk annoying your followers and fans. Who may decide to stop following your business, in order to stop being spammed with annoying posts. If you use the six online marketing tips listed above, you should have no trouble attracting new customers to your brand.